HOW: Design Ideas at Work strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are impacting design. The ultimate goal of HOW is to help designers, whether they work for a design firm or for an in-house design department, run successful, creative, profitable studios.